![]() If, on the other hand, you want nothing less than the full capabilities that a CRM offers, we're here to help. If you find a potentially steep learning curve daunting, you may prefer to look into a CRM designed specifically for small businesses. The trade-off is that these systems can sometimes be complex. Modern CRMs offer a wealth of features, sufficient to scale to the needs of even the largest enterprises. A CRM can help you track, analyze, and audit the entire lifecycle of every customer relationship, including the initial purchase, support calls (and what they were about), and regional sales representatives' notes from sales calls. It can be invaluable even as an extension of basic contact tracking, but when properly deployed, it offers much more functionality. Read our editorial mission (Opens in a new window) & see how we test (Opens in a new window).Ĭustomer relationship management (CRM) software is a boon to any business. Since 1982, PCMag has tested and rated thousands of products to help you make better buying decisions. How to Set Up Two-Factor Authentication.How to Record the Screen on Your Windows PC or Mac.How to Convert YouTube Videos to MP3 Files.How to Save Money on Your Cell Phone Bill.How to Free Up Space on Your iPhone or iPad.How to Block Robotexts and Spam Messages.
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